a
All Commodity Volume (ACV)
All Commodity Volume (ACV)What is All Commodity Volume (ACV)? ACV is the total sales (in dollars) for a given retailer within a specific market. This ...
a
Assortment
AssortmentWhen discussing a retailer’s assortment, you may hear the following terminology: Add Items not currently carried by a retailer in any ...
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At-risk items
At-risk itemsThese items have a high probability of being delisted by a retailer during their next line review. At-risk items score below average on ...
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Average price
Average pricePrice paid ($/units) per product unit or package. Average price is the weighted average of non-promoted and promoted prices. Use this to ...
b
Base price
Base priceBase price, or non-promoted price, is the estimated average non-promoted price across all stores, not just those stores that are not ...
b
Best in class ranking
Best in class rankingAn item or brand that is ranked in the top 20th percentile of a given product category. Best in Class items have the highest ...
b
Brand development index (BDI)
Brand development index (BDI)BDI or Brand development index measures the percent of sales for a product in a given market versus the percent of the ...
c
Category development index (CDI)
Category development index (CDI)CDI or Category Development Index measures the percentage of sales for a category in a given market versus the ...
c
Category management
Category managementWhat is category management? Depending on who you ask, the specific definition of category management may change slightly. ...
c
Club
ClubLarge format retail stores that typically sell larger packages, at a lower equivalized price, and require customers to pay a membership fee.
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Convenience
ConvenienceA small format retail business that sells everyday and immediate consumption items, sometimes as part of a gas station. Stores are often ...
c
County sizes
County sizes A County: Any county located in one of the 25 largest U.S. cities that have more than 20,000 households. A Counties represent highly ...
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CPG company
CPG companyA consumer product good is similar to a fast-moving consumer good in that it encompasses a range of verticals that are sold for relatively ...
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CPG manufacturing
CPG manufacturingIn the CPG/FMCG industry, most of the time “CPG company” refers to CPG manufacturers. These companies may produce one single ...
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CPG marketing
CPG marketingCPG marketing is distinct from marketing in other industries in a few important ways. While branding strategies and marketing tactics ...
d
Demand index
Demand indexThis measures the expected sales of a product in a given geography based on the demographic fit of that product’s shoppers with the ...
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Depth of discount
Depth of discountThis is the difference between a products promoted price and non-promoted price calculated as 1 – (promoted price / ...
d
Display weeks
Display weeksThis is the number of weeks when a given product was on an in-store display outside of the everyday shelf. Displays are used by ...
d
Distribution
DistributionDistribution is made up of all the SKUs your brand offers multiplied by each store selling. Your share of distribution is how well your ...
d
Dollar
DollarA small format store selling General Merchandise and Grocery products typically in smaller packages at discounted price, but not necessarily ...
d
Dollar per HH
Dollar per HHThe average spend per household (HH) for product buyers within a given geography and time period. $ per HH is a good measure of the ...
d
Dollar spend per unit
Dollar spend per unitThe average price per unit for a given product. $ Spend per Trip = Total Product Dollar Sales / Total Product Units. For ...
d
Dollars at risk
Dollars at riskDollar at risk measures the amount of a product’s sales that are at near-term risk of being delisted by a retailer. Based on the ...
d
Dollars per TDP (velocity)
Dollars per TDP (velocity)One of the most common and powerful measures of distribution productivity. $/TDP (sales per distribution point, also known ...
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Dollars per trip
Dollars per tripThe amount spent on a given product per product trip. $ per Trip = Total Product Spend / # of Trips Containing Product. For example, ...
d
Dropped items
Dropped itemsItems that have been discontinued or removed from distribution in a given geography. Items are dropped either due to supply chain ...
e
Elasticity
ElasticityMeasures the volumetric impact from a price change holding all other variables constant. Elasticity = % volume impact for every % change in ...
e
Everyday Low Price (EDLP)
Everyday Low Price (EDLP)EDLP or everyday low price is a pricing strategy where either a retailer or a product is limited to no promotions and uses ...
e
Exclusive buyers
Exclusive buyersThese are shoppers that buy in the category at least twice and are exclusively buying one brand. Exclusive shoppers are your most ...
e
Expanded category buyers
Expanded category buyersThese are buyers that have increased their purchasing in the latest period in a given geography versus the prior period. ...
f
Fair share of geography
Fair share of geographyThis measures the amount of support, typically Display, Feature, Feature and Display or shelf space, given to a product in a ...
f
Feature and display weeks
Feature and display weeksThe number of weeks when a given product was on both Feature and Display at the same time. Retailers will often place items ...
f
Feature weeks
Feature weeksThis is the number of weeks when a given product was in the Circular/Leaflet/Flyer (Feature). Features are used by retailers to ...
f
Flavor seekers
Flavor seekersHouseholds that switch from flavor to flavor in a given category. Flavor seekers buy more than 65% of their units on unique flavors. ...
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FMCG (Fast moving consumer goods)
FMCG (Fast moving consumer goods)FMCG are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft ...
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FMCG regions
FMCG regionsNielsenIQ divides the US into 4 geographic regions: East, South, Central and West. Use FMCG Regions to understand broad differences in ...
f
Frequency
FrequencyThis is the number of times per year that the average shopper of a product buys that product. Purchase Frequency measures the purchase cycle ...
g
Grocery
GroceryA store primarily focused on selling food and consumable products. NielsenIQ’s data is nationally projectable and provides an estimate ...
h
Heavy, medium and light shoppers
Heavy, medium and light shoppersThe categorization of shoppers by frequency of purchase help CPG manufacturers better identify retail and marketing ...
h
Hurdle rate
Hurdle rateHurdle rate is a measure of the threshold that a retailer uses when determining which products to carry. When looking at which items to ...
i
Incremental $ lift per week of support
Incremental $ lift per week of supportThe sales above baseline (lift) sold for every week of promotion activity. When an item has promotion activity ...
i
Incremental to brand
Incremental to brandThe net amount of volume that a brand would gain when the product was added to the shelf. Imagine that a new size of Private ...
i
Incremental to category
Incremental to categoryThe amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a ...
i
Incremental Volume
Incremental VolumeOne of the best ways to build sales as a CPG company is to run promotions. As a smaller brand, you need promotions to help entice ...
i
Items per store
Items per storeMeasures the number of unique items selling per store for a given market and product group. Items per store is a good measure of the ...
l
Leakage
LeakageThe amount of dollars spent on a product by shoppers of a retailer, outside of that retailer. Leakage can come from a retailer’s shopper ...
l
Lifestage
LifestageThis is a proprietary segmentation that classifies households into a group with other like households based on their demographics and ...
l
Liquor
LiquorA speciality store that sells primarily Alcohol including Beer, Wine and Spirits. State and National laws often govern what products these ...
l
Loyal shoppers
Loyal shoppersThese are shoppers who buy in a given category 2 or more times and spend more than 65% of their category sales on one brand. Loyal ...
m
Major markets
Major marketsGeographic regions built around key cities, including their suburbs, to help understand differences in performance across the country. ...
m
Market share
Market shareAlso known more simply as “share”, this is the percent of sales that a given product represents of a given product hierarchy ...
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Mass
MassA large format retailer that sells a large quantity of different grocery and general merchandise products to a large number of shoppers.
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Military
MilitaryStores typically located on military bases that sell products to active and retired military personnel. Military stores use a cost plus model ...
n
New category buyers
New category buyersThese are buyers who purchased the category in the latest period in a given geography but did not purchase the category in the ...
n
New, lost and retained shoppers
New, lost and retained shoppersA classification of households based on their change in purchase behavior on a given product across two time periods. ...
o
Offer communication
Offer communicationThe specific language used to communicate a product’s promoted price. Offers can be either suggested multiples, such as 2 ...
p
Percent category growth
Percent category growthThe percent change in sales for a given category and time period versus the same time period year ago. % sales change = ...
p
Percent incremental
Percent incrementalThis means dollars of lift divided by dollars spent on the promotion. The higher the efficiency rate, the more productive trade is ...
p
Percent promoted volume
Percent promoted volumeThe percent of total volume (Promoted Volume/Total Volume) sold with a price reduction and/or feature/display support. Higher ...
p
Percent sales change
Percent sales changeThe percent change in sales for a given product and time period versus the same time period year ago. Percent sales change = ...
p
Percent stores selling
Percent stores sellingThis measures the percentage of stores in the universe that carry a particular product. Percentage of stores selling is a good ...
p
Percent unduplicated category buyers
Percent unduplicated category buyersMeasures the number of unique buyers that a product contributes to the category that do not buy another less ...
p
Pet
PetA speciality store that sells products primarily targeted to Pets. NielsenIQ uniquely offers data from neighborhood pet retailers. Retailers can ...
p
Price change impact
Price change impactThis uses price elasticity to quantify the expected volume change due to the proposed price change. The price change impact is ...
p
Price gap
Price gapThis is simply the difference in price between a pair of products. Price gap is often compared across brands for similar products as a ...
p
Price index to category average
Price index to category averageIndicates how a product is priced when compared to the category average for a market. If the Price index to the ...
p
Price percentile
Price percentileThe percent of volume that moves at or below the price of the product in the category. If Brand C has a price percentile of 70% that ...
p
Price threshold
Price thresholdA key or “hot” price point that drives a greater response from shoppers versus what would have been expected. For example, ...
p
Promoted price
Promoted priceThe average price per unit charged for a given product when on promotion. When aggregating across product or markets, this will be the ...
p
Promoted volume
Promoted volumeThe amount of volume sold at a price reduction and/or with the presence of Feature/Display support. Use this measure to see how highly ...
p
Promotion support
Promotion supportIncremental activity during a promotion outside of just the price discount designed to draw attention to the promotion. Types of ...
p
Promotion timing
Promotion timingThe specific weeks when an item was on promotion. Optimizing Promotion Timing is an often over-looked component of setting an optimal ...
p
Promotional lift
Promotional liftAlso known more simply as lift, the proportion of promotional sales that are incremental or beyond what are are expected to sell on a ...
p
Purchase drivers
Purchase driversThis is the decomposition of total volume in what drives shoppers. Total sales is a function of the number of households buying the ...
r
Retail category
Retail categoryNielsenIQ uses what’s known as a “hierarchy” to categorize products into the relevant department, supercategory, ...
r
Retail data analytics
Retail data analyticsRetail data analytics is an umbrella term for a whole host of business intelligence that helps CPG manufacturers sell more. Data ...
r
Retail KPI
Retail KPIWhat is a retail KPI? Key performance indicators (KPI) are valuable tools for business owners. A KPI is a metric to show how well a ...
r
Retailer coverage
Retailer coverageThis identifies the retailers that a given product are carried in, and the percent of total market sales sold by those retailers. ...
r
Retailer loyals
Retailer loyalsThese are buyers who shop a given category at least twice and spend more than 65% of their category dollars in a single retailer. When ...
r
Retailers per household (HH)
Retailers per household (HH)The number of retailers per household that a shopper visits for a given product.
s
Speed to market
Speed to marketMeasures the days after the first sale of a product anywhere that it first sells in a given retailer. Use this measure to help ...
s
Stateline
StatelineThis refers to state geographies with either Total Grocery or Total FMCG Retail sales as noted in the market label. These markets are ...
s
Store best fit
Store best fitIdentifies the stores whose shopper demographic profile most closely match the demographic consumers of a given product. When securing ...
s
Subsidized (non-incremental)
Subsidized (non-incremental)This refers to volume sold on promotion that would have sold at full regular price had the promotion not been run. ...
t
Threshold impact
Threshold impactThe volumetric impact of crossing a key consumer price point (threshold). When reducing price to go below a threshold, the volume ...
t
Total distribution points (TDP)
Total distribution points (TDP)While you can look at individual items, you also need to pay attention to your brand as a whole. In this case, ...
t
Total FMCG retailers
Total FMCG retailersNielsenIQ’s most comprehensive market, representing over $900B in retail sales, including all brick and mortar volume from ...
t
Total price reduction (TPR)
Total price reduction (TPR)Also known as price discount, this is any price reduction of more than 5% versus a given product’s everyday shelf ...
t
Trade calendar
Trade calendarCPG manufacturers and retailers follow a schedule that dictates their annual activities. For example, many manufacturers may plan their ...
t
Trade efficiency
Trade efficiencyTrade efficiency measures how much promotional lift is associated with each $ spent marking down an item on promotion. A value above ...
t
Trial and repeat
Trial and repeatTrial & Repeat are used to measure the initial adoption and ongoing viability of a new product. Trial measures the percent of ...
u
Units per trip
Units per tripThe number of product units bought per product trip. Units per Trip = Total Product Units / # of Trips Containing Product. For example, ...
v
Velocity ($/TDP)
Velocity ($/TDP)Velocity is the measure of sales per distribution point. For an item, a distribution point represents the item selling in 1% of the ...