Retail data analytics is an umbrella term for a whole host of business intelligence that helps CPG manufacturers sell more. Data could be as simple as category-level growth numbers, or it could be as in-depth as analytics that calculate average price over time and predict optimal price levels for your upcoming trade promotion. Especially for data novices in the CPG industry, a little bit of retail data can make a huge difference to formulating retail strategy and winning over new buyers in line / category reviews.