NielsenIQ uses what’s known as a “hierarchy” to categorize products into the relevant department, supercategory, category, subcategory and more. Retailers may also use their own hierarchies to group products.
NielsenIQ uses what’s known as a “hierarchy” to categorize products into the relevant department, supercategory, category, subcategory and more. Retailers may also use their own hierarchies to group products.