Growth Through Disruption
David Kenny
Chief Executive Officer, NIELSEN
Nielsen is the best partner for P&G – today, tomorrow, together.
P&G has always been a pioneer, creating constructive disruption in the industry by driving consumer engagement, strategic agility and employee accountability. Nielsen is the partner that will continue to help P&G realize this vision of winning consumers through a strong partnership on the basis of data quality, operating above the speed of market and mutual trust.
OUR COMMITMENT TO YOUR GROWTH
FOUNDATION FOR TRANSFORMATION
To turn insights into actions that solve business challenges, you need the most reliable breadth and depth of data available. This provides you both the coverage you need with the precision required to make the best-informed decisions. The success of new technologies, like machine learning (ML), artificial intelligence (AI) and predictive analytics rests on the accuracy of the underlying data. Nielsen delivers the strongest combination of precision and breadth to P&G today, incorporating best in-class sales and referential data. We’ve aggressively invested in eCommerce to provide the data you can trust and are working together with The NPD Group to build an omnishopper consumer panel.
FUTURE PROOFED TECHNOLOGY
Eyes on the Consumer. Hands on the Keyboard. We know P&G is “looking around the corner” to create the next S curve for analytics & insights precision – finding faster, better, more efficient ways of reaching the 5 billion people you serve today. Nielsen delivers the industry’s most advanced array of sales and marketing data and analytics capabilities on a cutting-edge single platform, Nielsen Connect – our open, global, scalable platform, backed by Microsoft. From the needs of casual to power users, developers or data scientists, we understand the diverse data access, analytic and technology needs across P&G.
TRANSFORMATIVE CATALYSTS
P&G has challenged convention, led innovation and helped shape culture for over 181 years. To keep pace in a rapidly changing environment – one with dynamic consumer needs and daily transformations in media and technology – you need a partner who can uncover and capitalize on the very DNA of growth and potential which ensures P&G’s continued market leadership. Nielsen is proud to not only be using and investing in ML and AI in our analytics, like Automated Business Drivers (ABD), but now as a key component in our operations leading to increased quality and efficiency of our data assets.
NEXT GENERATION RETAILER COLLABORATION
Your objective remains to create a synchronized supply network where retail customers, P&G, and suppliers efficiently operate seamlessly. Winning at retail is non-negotiable for P&G and no other company has worked harder to expand retail coverage like Nielsen – recently bringing in Walmart, Whole Foods, Sam’s Club, Dollar General and Family Dollar. With our next generation Retail Collaboration Program, we connect retailers and manufacturers onto a unified portal and expandable suite of apps hosted on a cloud-based platform. This simplifies and standardizes retailer collaboration and revolutionizes the way P&G partners with them.
INNOVATIONS FOR GROWTH
Innovation is at the core of everything you do at P&G. Each P&G product category provides a portfolio of innovation, including a mix of commercial programs, product improvements and game-changing innovations fueled by the ideas of more than 1,000 P&G scientists and engineers based all over the world. Together with P&G, we will launch The P&G Incubator; a program where breakthrough ideas can evolve to bring about disruptive innovation. As part of our partnership, Nielsen will annually invest $1 million and bring in our most innovative experts in this area to ensure the pursuit of disruptive innovation is jointly aligned against P&G’s own disruptive innovation priorities to drive P&G and the industry forward.
FLEXIBILITY TO NAVIGATE INDUSTRY DISRUPTION
You’re building an organization and culture that leads change and is committed to winning – which means you also require a partner with enormous breadth of capabilities and options. A partner that can help spark and enable innovation that drives the top-line while managing the bottom one. Nielsen is that partner. At the heart of our flexible model, Nielsen will provide P&G tools and services to quickly respond, with minimal disruption, as needs arise. This is a completely new way of working that maximizes data accessibility, improves data usability and minimizes overhead.
COMMERCIAL MODEL FLEXIBILITY & ENABLEMENT
Nielsen addresses the drive for flexibility in P&G’s new SBU model, by providing solution and measurement options designed to meet the varying needs of each business and country. Our new pricing strategy eliminates complexity and allows P&G SBU’s to continually optimize their investment in measurement data. Nielsen also enables reference data to enrich all of P&G’s content, fuel your data lake needs and drive higher analytical value across P&G data assets. Nielsen extends this flexibility into its pricing and transparent financing models with multi-faceted options, such as coverage-based pricing, all uniquely for P&G.