Business unit
Corporate
Challenge
“I want direct access to raw data so that I can experiment with innovative analytic and statistical techniques”
Solution
A tool that allows for different data to be merged and explored.
Jameel – Data Scientist, Corporate
Jameel is tasked with outside-the-box thinking that goes beyond standard approaches of modeling data: he prefers to leverage his own expertise to come up with his own answers. Current solutions, like MMM, PnP, or ASO, let him play with data, but only at a surface level. Jameel is an industry expert and knows, given the right tools, he could come up with revolutionary predictive analytics that drive efficiency and growth across P&G. Off the shelf offers won’t cut it.
Jameel needs a tool that will allow him to incorporate different data sources and explore different hypotheses beyond what is in scope for a traditional analysis.
