Business unit
Dollar Channel
challenge
“I need to secure strong relationships with my retailers to get my products on the shelf, but providing category insights disjointed and difficult.”
Solution
Turnkey insights that have assortment principles and cross-market insight ready on the fly.
Jane – Sales and Marketing Operations, Dollar Channel
Jane’s role sits across multiple categories and retailers and she needs insights from display and feature to pricing and assortment. Today this means asking her Nielsen Client service team to do custom analyses, and while this solution gets her the unique insights she can eventually give to her retailer partner, she can’t pivot quickly to the next category, insight or retailer. Providing these unique insights is imperative to strengthen her relationships with retailers, keeping products on the shelf and remaining a category captain – a role she is very proud of.
What Jane needs are more turnkey stories that have assortment principles and cross-market insights that she can quickly share when her retailers ask for insights on the fly.
