Novi is a technology company that verifies marketing claims around health, safety, and sustainability in the consumer packaged goods industry. Our platform powers marketing programs for leading retailers like Amazon, Target, Sephora, and Ulta, verifying claims for mission-based brands whose products meet elevated standards for human and environmental health. Backed by Greylock Partners, Defy Partners, Khosla Ventures, and other top investors, Novi is driving the future of conscious commerce across Beauty & Personal Care, Household Goods, Food & Beverage, Baby, Pet Care, and Apparel.