Destini’s automated, accurate and intuitive product locator solution integrates NielsenIQ’s store level POS scan data, as well as other brick-and-mortar and online locator feeds, to provide the most comprehensive “where to buy” solution for your consumers. Automated locator feeds help you save time internally by removing the need to manually upload data. And, consumer search behavior analytics helps you to better understand consumer interest and discover new product demand to further inform sales and distribution strategies.