Assortment and Space Optimization (ASO)

With ASO, you can plan, simulate and execute your assortment in a single collaborative application to create a single version of the truth with decision-making control at every step of the way. To do this, ASO leverages both retailer and market data while harnessing a combination of capabilities including assortment planning, merchandising strategy, planogram management, automation and workflow services. Nielsen can help usher P&G into a brighter future through a software enabled end-to-end assortment planning process: Nielsen’s Assortment and Space Optimization application connects the strategy with execution, all on one platform today.