OVERVIEW
Planalytics predictive demand analytics quantify the consumer’s relationship with the weather – the most consistent and impactful external driver of demand in the consumer economy – to help companies enhance planning, allocation, replenishment, reporting and digital marketing at scale. Planalytics’ integration-ready metrics make it possible for consumer centric businesses to systematically factor in key influencers of purchasing in order to anticipate demand, increase customer satisfaction and improve financial performance.