Management Science Associates, Inc. (MSA)

Management Science Associates, Inc. (MSA) partnered with NIQ to integrate real world health care data with consumer purchase behavior. The integrated data set provides unique insight into the impact of prescription drug, therapy or disease state has on the CPG industry.   Since 1963, MSA has helped clients identify areas in which innovative analytics drive growth and create efficiency. We provide insight into the who, what and where with consumer purchase data and also the why with consumer listening analytics.