Items per store – CPG Dictionary

Items per store is a good measure of the breadth of your portfolio carried in each store and can help you find instances where retailers are not carrying a full assortment of your product.

Measures the number of unique items selling per store for a given market and product group. Items per store is a good measure of the breadth of your portfolio carried in each store and can help you find instances where retailers are not carrying a full assortment of your product. Items per store measures the unique items selling per store, not the number of facings per store.