Hurdle rate is a measure of the threshold that a retailer uses when determining which products to carry. When looking at which items to carry, a retailer will often set a requirement for a sales per store level that an item must maintain to keep distribution. A hurdle rate can be used to evaluate your item’s performance and risk of being delisted. A hurdle rate can also be helpful when trying to secure new distribution by credibly demonstrating that your product will sell above this threshold.