NielsenIQ divides the US into 4 geographic regions: East, South, Central and West. Use FMCG Regions to understand broad differences in performance and preference across areas of the country and dive deeper using Major Markets.
NielsenIQ divides the US into 4 geographic regions: East, South, Central and West. Use FMCG Regions to understand broad differences in performance and preference across areas of the country and dive deeper using Major Markets.