Incremental to category – CPG Dictionary

The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added.

The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added. Category incremental is the volume a product sells that is unique or not cannibalistic to another product in the category.