The percent of volume that moves at or below the price of the product in the category. If Brand C has a price percentile of 70% that means 70% of brands sales in the category have an average price cheaper or the same as Brand C.
The percent of volume that moves at or below the price of the product in the category. If Brand C has a price percentile of 70% that means 70% of brands sales in the category have an average price cheaper or the same as Brand C.