The volumetric impact of crossing a key consumer price point (threshold). When reducing price to go below a threshold, the volume impact will be a positive accelerator and when increasing price above a threshold, the impact will be a drag on volume.
The volumetric impact of crossing a key consumer price point (threshold). When reducing price to go below a threshold, the volume impact will be a positive accelerator and when increasing price above a threshold, the impact will be a drag on volume.