Signals Analytics: Connected Partner
Overview
Signals Analytics and its cloud-based data platform, Signals Playbook™ helps you uncover insights that can be leveraged to optimize product portfolio health, accelerate new product success and propel breakthrough innovation. By connecting the world’s unstructured and unconnected data, you will gain access to real time, actionable intelligence so you can “shift on the fly” in the fast-changing ecosystem.
Connect Partner Network
Nielsen is doubling down on its commitment to being open so that all of P&G’s needs are met. Our Connect Partner Network provides you with an arsenal of innovative solutions and partner companies who provide results aligned to the way you measure your business. In the most recent expansion of the program, we standardized the way you work with all partners who leverage Nielsen data – including those you worked with through a Third-Party Agreement (TPA). This standardization also created more transparency allowing you to more easily understand which partners can use which types of Nielsen data. Last but not least, standardization also takes you out of the middle of getting Nielsen data to partners. With a solid foundation of insights and tools helping you understand an ever-changing market, your solutions are maximized and proactively exceeded.