PersonaPanels: Connected Partner

PersonaPanels is a marketing research firm that allows you to test your product, advertising, or disaster mitigation strategy ideas on modeled consumers, known as Personas. Built using big data, AI, and machine learning, these Personas accurately reflect the wants, needs, and motivations of consumers. Personas do not experience response fatigue or respondent bias, so you can test an infinite number of ideas at unimaginable speeds and minimal cost.

Connect Partner Network

Nielsen is doubling down on its commitment to being open so that all of P&G’s needs are met. Our Connect Partner Network provides you with an arsenal of innovative solutions and partner companies who provide results aligned to the way you measure your business. In the most recent expansion of the program, we standardized the way you work with all partners who leverage Nielsen data – including those you worked with through a Third-Party Agreement (TPA). This standardization also created more transparency allowing you to more easily understand which partners can use which types of Nielsen data. Last but not least, standardization also takes you out of the middle of getting Nielsen data to partners. With a solid foundation of insights and tools helping you understand an ever-changing market, your solutions are maximized and proactively exceeded.