Omnichannel View

Overview

Omnichannel View is a dynamic reporting tool fueled by integrated retail, consumer and third party data sources brought together by domain knowledge and data science expertise. It delivers category sales and share measurement for both traditional and blind spot channels including eCommerce, Club, Discounters and Dollar. Tapping into retail measurement data, consumer panel data, and publicly sourced data, Nielsen leverages our robust reference data and data science resources to integrate this data so you can seamlessly understand total market size and performance by channel and brand to determine your fastest path to growth. With this new view, you’ll be able to understand competitive activity by category and channel and move fast to respond and grow your share.