Nielsen Insights Studio (NIS) Ad-Hoc

Sometimes standard reports are not enough to answer the specific questions you have. Built for the power users and analysts, our Ad Hoc App allows users the flexibility to access Nielsen data directly and build custom visualizations off of that data. This app integrates Nielsen’s data assets with the MicroStrategy BI suite, providing you the ability to create simple, custom and highly visual analyses, that are all tailored to your own business. From tracking your business versus specific FIRM goals to in-depth C-TSR drivers analyses, the Ad Hoc App provides a way to give a tailored yet aligned view of your category. Via an application connection to Nielsen Enrichment Studio (more detail in Enrichment & Integration section), you can make your reports and analyses even more robust and relevant by integrating external, non-Nielsen data sets.

Omnishopper panel data in Nielsen Insights Studio Ad-Hoc

There is additional breadth needed that is not covered by retail-measurement data alone. Our Federated Data Model is critical to calibrating Retail Measurement (RMS) and Consumer Panel (CPS) data sources together to provide P&G with a high quality, complete measurement solution. Omnichannel View is a dynamic reporting tool fueled by integrated retail, consumer and third party data sources brought together by domain knowledge and data science expertise. It delivers category sales and share measurement for both traditional and blind spot channels including eCommerce, Club, Discounters and Dollar. Tapping into retail measurement data, consumer panel data, and publicly sourced data, Nielsen leverages our robust reference data and data science resources to integrate this data so you can seamlessly understand total market size and performance by channel and brand to determine your fastest path to growth.

• Understand competitive activity by category and channel and move fast to respond and grow your share.
• Never before seen sales of private label in heavily weighted private label retailers like Club and Discounters.
• Eliminate tedious manual data collection with a self-serve web-based tool with grab and go visuals, available in a variety of extract formats to lift and share with stakeholders, easily.
• Quarterly updates so you can keep pace with market changes
• Validated, trusted data at your fingertips. Nielsen is an Independent, measurement company; that means there’s no bias, we are representing the market as it is, that’s our job.