Innovation Performance Management (IPM)

Nielsen Innovation Performance Measurement (IPM) is the first tool designed to detect and measure innovation trends and revenue across a category. By combining AI with product characteristics and sales data, the platform seamlessly identifies new products, benchmarks your launches against similar products, and aggregates innovation performance for each player in your category so you can turn your innovation strategy and investments into a data-driven competitive advantage.

• Innovation Benchmarker – Make smarter execution plans and decisions by comparing launches vs competitive benchmarks
• Innovation Activity – Identify emerging trends/brands faster, with specific product-level info on the most recent innovations
• Innovation Profiler – Make informed strategic investment decisions by comparing high-level innovation performance across categories, manufacturers, brands