Spectra Strategic Insights (SSI)

Spectra Strategic Insights (SSI) is a cloud-based dashboard for casual users so they can see what’s driving consumer and shopper demand for products and stores across 10 interactive dashboards. It integrates consumer panel data with behavior and lifestyle information to identify the greatest product opportunities. SSI predicts consumer demand for products by comparing the unique combination of demographic characteristics of a geography or store to a product’s consumers.