Shopper Explorer

Shopper Explorer is Nielsen’s visual exploratory tool for ad-hoc consumer panel analytics. It gives users the flexibility to build their own custom product and buyer groups, utilizing the full power of Nielsen’s Reference Data to understand consumer behavior. Presented to users via business questions such as “Who is my competition?”, “What are the most important items?” or “How does my new product launch compare?”, this use case approach broadens the operability of these analytics, removing the need for users to manipulate and chart raw data.