Automated Business Drivers (ABD)

Overview

Trade and marketing spend are critical investments to support your products in-market, but you don’t always have visibility into how those investments are driving your brand’s sales. With Automated Business Drivers, you have continuous access to understand the drivers of category and brand performance – across both your brand’s and your competition’s. Powered by a first of its kind analytical model, you have the ability to see your sales and media drivers together in one place, enabling you to make more effective decisions about where to focus your investments to drive growth.