Industry Insights & Knowledge Library
Nielsen continues to heavily invest in discovering and developing the leading trends critical to the success of our manufacturer and retailer partners. As the source of truth on consumers’ rapidly-changing preferences increasing gravitation towards sustainable products, Nielsen partners closely with the P&G SPIN network. Our range of services and assets can be tailored to predict what’s next in the sustainability space, understanding where retailers are heading with their own sustainability commitments, authentically engaging with consumers on the social and environmental issues that matter most, informing strategic brand decisions and to R&D and Innovation investments which place P&G ahead of the curve. For example, The Diverse Intelligence Series, Nielsen’s series of multicultural reports, which include publications like “Our Science, Her Magic”, were leveraged as spotlights for broader partnership engagements across business teams. Globally, Nielsen offers quarterly publications on consumer confidence, expert speakers, brand activation workshops, retail hot button reports and more.
Knowledge Library - right in Connect.
In addition to the high value content, the Nielsen Connect knowledge library is accessed via the Connect portal and allows storage of documents and videos, for training or user reference. The Knowledge Library is a one-stop-shop for industry-leading thought leadership and relevant documents your teams need to be successful. Robust training videos span across Nielsen data content and technology, helping the everyday user navigate the platform and capabilities. Your Nielsen team will personalize P&G content, starting with a rich deployment training plan content through every day standard FAQ’s.