Business Unit
Beauty
Challenge
“My fast-paced business changes every day and I need help keeping up!”
solution
Insights that say what to do now, so early intervention can be done.
Sylvia – Brand Manager, Beauty
Much of Sylvia’s categories move through non-traditional channels like e-comm, Prestige Beauty and Beauty Supply – the latter of which is a critical need, given her focus on winning with AA consumers. However, the category moves so quickly that research projects that allow her to gain a deep understanding of what is driving her business are unusable by the time she gets results back. So Sylvia tries to use readily available reports that hint at why her business is up or down. But, making sense of the countless reports is impossible and “waiting to see “ which products might do well isn’t an option in this fast-paced category.
Sylvia needs insights that tell her what she needs to do now, so that she can intervene early.
