Pathformance

OVERVIEW

PPathformance is an omnichannel marketing measurement and commerce analytics company helping brands, retailers, RMNs, and ad-tech partners understand the true impact of media investments through unified point-of-sale (POS) measurement.

Powered by PathX, Pathformance connects media exposure to verified sales outcomes across retailers, channels, and geographies using transparent test vs. control methodology and granular POS data. Pathformance creates data-driven strategies and omnichannel sales lift analysis designed to help marketers optimize performance, improve ROAS, and make smarter business decisions.