We are a team of PhD Social Scientists who leverage an AI Anthropology engine. At our core, we are obsessed with the study of meaning and how consumers assign meaning to a topic or trends. This allows us to study millions of consumers and billions of online conversations to map new ideas as they take shape in consumer culture. We work with innovation, insight and corporate strategy professionals to identify and quantify new trends, predict and prioritize emerging consumer demand spaces, and leverage consumer review data to build Jobs To Be Done reports.