{"id":93,"date":"2021-04-20T19:37:23","date_gmt":"2021-04-20T19:37:23","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/depth-of-discount\/"},"modified":"2021-04-20T19:37:23","modified_gmt":"2021-04-20T19:37:23","slug":"depth-of-discount","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/depth-of-discount\/","title":{"rendered":"Depth of discount"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is the difference between a products promoted price and non-promoted price calculated as 1 &#8211; (promoted price \/ non-promoted price). Depth of discount must be optimized to balance profit (not going <\/span><i><span style=\"font-weight: 400;\">too<\/span><\/i><span style=\"font-weight: 400;\"> deep), while still being attractive enough to get a new consumers to buy the product or a current consumer to buy more.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the difference between a products promoted price and non-promoted price calculated as 1 &#8211; (promoted price \/ non-promoted price).<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[19],"class_list":["post-93","dictionary","type-dictionary","status-publish","hentry","glossary-d"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/93","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/93\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=93"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=93"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}