{"id":87,"date":"2021-04-20T19:41:07","date_gmt":"2021-04-20T19:41:07","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/dollars-per-tdp-velocity\/"},"modified":"2021-04-20T19:41:07","modified_gmt":"2021-04-20T19:41:07","slug":"dollars-per-tdp-velocity","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/dollars-per-tdp-velocity\/","title":{"rendered":"Dollars per TDP (velocity)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">One of the most common and powerful measures of distribution productivity. $\/TDP (sales per distribution point, also known as velocity) measures the sales per point of distribution for a given product. When looking across product groups with differing distribution levels, $\/TDP accounts for the distribution and ranks products on their sales productivity based on distribution levels. For example, one brand might sell 2 times more than another brand, but if the higher selling brand has 3 times the distribution levels, then it is actually a less productive brand on shelf.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>$\/TDP (sales per distribution point, also known as velocity) measures the sales per point of distribution for a given product.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[19],"class_list":["post-87","dictionary","type-dictionary","status-publish","hentry","glossary-d"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/87","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/87\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=87"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=87"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}