{"id":84,"date":"2021-04-20T19:43:49","date_gmt":"2021-04-20T19:43:49","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/dropped-items\/"},"modified":"2021-04-20T19:43:49","modified_gmt":"2021-04-20T19:43:49","slug":"dropped-items","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/dropped-items\/","title":{"rendered":"Dropped items"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Items that have been discontinued or removed from distribution in a given geography. Items are dropped either due to supply chain rationalization by the manufacturer or due to the retailer cutting them during a line review for low performance. To avoid your items being dropped you want your growth, rate of sales and incrementality to be in the top 2\/3rds of your category.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Items that have been discontinued or removed from distribution in a given geography.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[19],"class_list":["post-84","dictionary","type-dictionary","status-publish","hentry","glossary-d"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}