{"id":81,"date":"2021-04-20T19:56:35","date_gmt":"2021-04-20T19:56:35","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/exclusive-buyers\/"},"modified":"2021-04-20T19:56:35","modified_gmt":"2021-04-20T19:56:35","slug":"exclusive-buyers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/exclusive-buyers\/","title":{"rendered":"Exclusive buyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These are shoppers that buy in the category at least twice and are exclusively buying one brand. Exclusive shoppers are your most loyal shoppers. A high percentage of exclusive shoppers indicates good brand strength and is an insight that can be used to help protect your items during line reviews.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are shoppers that buy in the category at least twice and are exclusively buying one brand.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[18],"class_list":["post-81","dictionary","type-dictionary","status-publish","hentry","glossary-e"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/81","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/81\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=81"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=81"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}