{"id":79,"date":"2021-04-20T19:58:27","date_gmt":"2021-04-20T19:58:27","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/fair-share-of-geography\/"},"modified":"2021-04-20T19:58:27","modified_gmt":"2021-04-20T19:58:27","slug":"fair-share-of-geography","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/fair-share-of-geography\/","title":{"rendered":"Fair share of geography"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This measures the amount of support, typically Display, Feature, Feature and Display or shelf space, given to a product in a given geography versus that product&#8217;s share of sales in that geography. Securing your fair share means that your percent of support is equal to your percent of sales in that market, and is a powerful metric to quickly help you identify where you can increase your support. For example, if Private Label Soda is 20% of the category in the Total US but is given 30% of Display then it would be getting more than its fair share (150 index), but if Private Label only got 10% of Display (50 Index), then it would be getting less than its fair share.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This measures the amount of support given to a product in a given geography versus that product&#8217;s share of sales in that geography.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[17],"class_list":["post-79","dictionary","type-dictionary","status-publish","hentry","glossary-f"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/79\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}