{"id":77,"date":"2021-04-20T19:59:43","date_gmt":"2021-04-20T19:59:43","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/feature-weeks\/"},"modified":"2021-04-20T19:59:43","modified_gmt":"2021-04-20T19:59:43","slug":"feature-weeks","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/feature-weeks\/","title":{"rendered":"Feature weeks"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This is the number of weeks when a given product was in the Circular\/Leaflet\/Flyer (Feature). Features are used by retailers to communicate savings to their shoppers and try to drive shoppers to make a trip to their store to take advantage of the savings. When looking at Feature weeks across an aggregated geography, you will see the average weighted Feature weeks. For example, let&#8217;s take two equally sized retailers: if one had the product in the Feature, and the other did not, the Feature weeks of support for that product in that week would be 0.5.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the number of weeks when a given product was in the Circular\/Leaflet\/Flyer (Feature).<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[17],"class_list":["post-77","dictionary","type-dictionary","status-publish","hentry","glossary-f"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/77","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/77\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=77"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}