{"id":75,"date":"2021-04-20T20:00:51","date_gmt":"2021-04-20T20:00:51","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/flavor-seekers\/"},"modified":"2021-04-20T20:00:51","modified_gmt":"2021-04-20T20:00:51","slug":"flavor-seekers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/flavor-seekers\/","title":{"rendered":"Flavor seekers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Households that switch from flavor to flavor in a given category. Flavor seekers buy more than 65% of their units on unique flavors. For example, a household that buys 10 units in a given category and 8 different flavors would be considered a Flavor seeker as 80% of their units were bought with unique flavors.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Households that switch from flavor to flavor in a given category.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[17],"class_list":["post-75","dictionary","type-dictionary","status-publish","hentry","glossary-f"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=75"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}