{"id":72,"date":"2021-04-20T20:02:55","date_gmt":"2021-04-20T20:02:55","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/grocery\/"},"modified":"2021-04-20T20:02:55","modified_gmt":"2021-04-20T20:02:55","slug":"grocery","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/grocery\/","title":{"rendered":"Grocery"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A store primarily focused on selling food and consumable products. NielsenIQ&#8217;s data is nationally projectable and provides an estimate of sales for grocery stores that sell more than $2M per store annually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The percent of the total Households in a given market, typically either Total US or a retailer, that are buying a product (Product Buying Households\/Total Buying Households across the total store). Use this measure to identify the reach of your product.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A store primarily focused on selling food and consumable products.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[16],"class_list":["post-72","dictionary","type-dictionary","status-publish","hentry","glossary-g"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/72","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/72\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=72"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=72"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}