{"id":70,"date":"2021-04-20T20:06:32","date_gmt":"2021-04-20T20:06:32","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/hurdle-rate\/"},"modified":"2021-04-20T20:06:32","modified_gmt":"2021-04-20T20:06:32","slug":"hurdle-rate","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/hurdle-rate\/","title":{"rendered":"Hurdle rate"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hurdle rate is a measure of the threshold that a retailer uses when determining which products to carry. When looking at which items to carry, a retailer will often set a requirement for a sales per store level that an item must maintain to keep distribution. A hurdle rate can be used to evaluate your item&#8217;s performance and risk of being delisted. A hurdle rate can also be helpful when trying to secure new distribution by credibly demonstrating that your product will sell above this threshold.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hurdle rate is a measure of the threshold that a retailer uses when determining which products to carry.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[15],"class_list":["post-70","dictionary","type-dictionary","status-publish","hentry","glossary-h"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/70","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/70\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=70"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=70"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}