{"id":68,"date":"2021-04-20T20:07:35","date_gmt":"2021-04-20T20:07:35","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/incremental-to-brand\/"},"modified":"2021-04-20T20:07:35","modified_gmt":"2021-04-20T20:07:35","slug":"incremental-to-brand","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/incremental-to-brand\/","title":{"rendered":"Incremental to brand"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The net amount of volume that a brand would gain when the product was added to the shelf. Imagine that a new size of Private Label soda was added to the shelf. If that new item sells $100 of total sales and only $20 were sourced from other Private Label Soda items that were already on the shelf, then that item would be 80% incremental to the brand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The net amount of volume that a brand would gain when the product was added to the shelf.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[2],"class_list":["post-68","dictionary","type-dictionary","status-publish","hentry","glossary-i"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/68\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}