{"id":67,"date":"2021-04-20T20:08:44","date_gmt":"2021-04-20T20:08:44","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/incremental-to-category\/"},"modified":"2021-04-20T20:08:44","modified_gmt":"2021-04-20T20:08:44","slug":"incremental-to-category","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/incremental-to-category\/","title":{"rendered":"Incremental to category"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added. Category incremental is the volume a product sells that is unique or not cannibalistic to another product in the category.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The amount of volume that will be lost from the category if an item were to be delisted or the amount of volume that a category would grow by if a product were added.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[2],"class_list":["post-67","dictionary","type-dictionary","status-publish","hentry","glossary-i"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/67","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/67\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=67"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=67"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}