{"id":65,"date":"2021-04-20T20:09:57","date_gmt":"2021-04-20T20:09:57","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/leakage\/"},"modified":"2021-04-20T20:09:57","modified_gmt":"2021-04-20T20:09:57","slug":"leakage","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/leakage\/","title":{"rendered":"Leakage"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The amount of dollars spent on a product by shoppers of a retailer, outside of that retailer. Leakage can come from a retailer&#8217;s shopper who doesn&#8217;t buy the product at the retailer, but buys it somewhere else, or from a retailer&#8217;s shopper who buys the product at the retailer, but <\/span><i><span style=\"font-weight: 400;\">also<\/span><\/i><span style=\"font-weight: 400;\"> buys that product elsewhere (lost dollars).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The amount of dollars spent on a product by shoppers of a retailer, outside of that retailer.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[14],"class_list":["post-65","dictionary","type-dictionary","status-publish","hentry","glossary-l"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/65\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}