{"id":63,"date":"2021-04-20T20:11:17","date_gmt":"2021-04-20T20:11:17","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/promotional-lift\/"},"modified":"2021-04-20T20:11:17","modified_gmt":"2021-04-20T20:11:17","slug":"promotional-lift","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/promotional-lift\/","title":{"rendered":"Promotional lift"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Also known more simply as lift, the proportion of promotional sales that are incremental or beyond what are are expected to sell on a given week. If you sell $100 on promotion and $80 was what you expected to sell, your promotional lift is 20% (100\/80).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The proportion of promotional sales that are incremental or beyond what are are expected to sell on a given week.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[10],"class_list":["post-63","dictionary","type-dictionary","status-publish","hentry","glossary-p"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/63\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}