{"id":61,"date":"2021-04-20T20:12:50","date_gmt":"2021-04-20T20:12:50","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/loyal-shoppers\/"},"modified":"2021-04-20T20:12:50","modified_gmt":"2021-04-20T20:12:50","slug":"loyal-shoppers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/loyal-shoppers\/","title":{"rendered":"Loyal shoppers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These are shoppers who buy in a given category 2 or more times and spend more than 65% of their category sales on one brand. Loyal shoppers show a strong affinity for a given brand. High levels of loyalty indicate strong brand equity and this can be used to help secure increased distribution and defend current distribution.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are shoppers who buy in a given category 2 or more times and spend more than 65% of their category sales on one brand.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[14],"class_list":["post-61","dictionary","type-dictionary","status-publish","hentry","glossary-l"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/61","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/61\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=61"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=61"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}