{"id":59,"date":"2021-04-20T20:23:42","date_gmt":"2021-04-20T20:23:42","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/market-share\/"},"modified":"2021-04-20T20:23:42","modified_gmt":"2021-04-20T20:23:42","slug":"market-share","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/market-share\/","title":{"rendered":"Market share"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Also known more simply as &#8220;share&#8221;, this is the percent of sales that a given product represents of a given product hierarchy level. Share is typically measured as an item or brands share of a category. Market Share = focus product sales \/ product hierarchy sales. For example, the market share of Private Label Soda would be measured as Private Label Soda sales divided by all Soda sales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the percent of sales that a given product represents of a given product hierarchy level.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[13],"class_list":["post-59","dictionary","type-dictionary","status-publish","hentry","glossary-m"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/59","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/59\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=59"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=59"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}