{"id":56,"date":"2021-04-20T20:25:12","date_gmt":"2021-04-20T20:25:12","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/new-category-buyers\/"},"modified":"2021-04-20T20:25:12","modified_gmt":"2021-04-20T20:25:12","slug":"new-category-buyers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/new-category-buyers\/","title":{"rendered":"New category buyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">These are buyers who purchased the category in the latest period in a given geography but did not purchase the category in the prior period in the same geography. New category buyers drive net new incremental category growth.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These are buyers who purchased the category in the latest period in a given geography but did not purchase the category in the prior period in the same geography.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[12],"class_list":["post-56","dictionary","type-dictionary","status-publish","hentry","glossary-n"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/56\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}