{"id":48,"date":"2021-04-20T20:31:25","date_gmt":"2021-04-20T20:31:25","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/percent-unduplicated-category-buyers\/"},"modified":"2021-04-20T20:31:25","modified_gmt":"2021-04-20T20:31:25","slug":"percent-unduplicated-category-buyers","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/percent-unduplicated-category-buyers\/","title":{"rendered":"Percent unduplicated category buyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Measures the number of unique buyers that a product contributes to the category that do not buy another less incremental product. The more unduplicated buyers a product attracts, the greater the risk to category sales if that product were to be delisted.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Measures the number of unique buyers that a product contributes to the category that do not buy another less incremental product.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[10],"class_list":["post-48","dictionary","type-dictionary","status-publish","hentry","glossary-p"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/48","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/48\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=48"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=48"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}