{"id":43,"date":"2021-04-20T20:35:23","date_gmt":"2021-04-20T20:35:23","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/price-index-to-category-average\/"},"modified":"2021-04-20T20:35:23","modified_gmt":"2021-04-20T20:35:23","slug":"price-index-to-category-average","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/price-index-to-category-average\/","title":{"rendered":"Price index to category average"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Indicates how a product is priced when compared to the category average for a market. If the Price index to the category average is 80 for Brand A that means the Brand is 20% cheaper than the category average.\u00a0 Conversely if the index is 120 that means the Brand is 20% more expensive. In mathematic terms, price index to category average = <\/span><span style=\"font-weight: 400;\">(Average Price of Brand \/ Average Price of Category)*100<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indicates how a product is priced when compared to the category average for a market.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[10],"class_list":["post-43","dictionary","type-dictionary","status-publish","hentry","glossary-p"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/43","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/43\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=43"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=43"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}