{"id":42,"date":"2021-04-20T20:36:38","date_gmt":"2021-04-20T20:36:38","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/price-threshold\/"},"modified":"2021-04-20T20:36:38","modified_gmt":"2021-04-20T20:36:38","slug":"price-threshold","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/price-threshold\/","title":{"rendered":"Price threshold"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A key or &#8220;hot&#8221; price point that drives a greater response from shoppers versus what would have been expected. For example, a product at $0.99 might sell significantly better than a product at $1.09 because the consumer perceives $0.99 as a much cheaper price. Use price thresholds strategically on both your everyday and promoted price to drive volume with shoppers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A key or &#8220;hot&#8221; price point that drives a greater response from shoppers versus what would have been expected.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[10],"class_list":["post-42","dictionary","type-dictionary","status-publish","hentry","glossary-p"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}