{"id":39,"date":"2021-04-20T20:38:18","date_gmt":"2021-04-20T20:38:18","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/promotion-support\/"},"modified":"2021-04-20T20:38:18","modified_gmt":"2021-04-20T20:38:18","slug":"promotion-support","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/promotion-support\/","title":{"rendered":"Promotion support"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Incremental activity during a promotion outside of just the price discount designed to draw attention to the promotion. Types of promotion support include in-store displays and retailer Features\/Circulars\/Leaflets. Displays are typically designed to increase conversion in the store and the size of shoppers baskets, while Feature ads are designed to drive more traffic to the store.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Incremental activity during a promotion outside of just the price discount designed to draw attention to the promotion.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[10],"class_list":["post-39","dictionary","type-dictionary","status-publish","hentry","glossary-p"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/39\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}