{"id":28,"date":"2021-04-20T20:43:57","date_gmt":"2021-04-20T20:43:57","guid":{"rendered":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-distribution-points-tdp\/"},"modified":"2021-04-20T20:43:57","modified_gmt":"2021-04-20T20:43:57","slug":"total-distribution-points-tdp","status":"publish","type":"dictionary","link":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/dictionary\/total-distribution-points-tdp\/","title":{"rendered":"Total distribution points (TDP)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">While you can look at individual items, you also need to pay attention to your brand as a whole. In this case, you&#8217;ll want to determine your <\/span><span style=\"font-weight: 400;\">total distribution points<\/span><span style=\"font-weight: 400;\"> (TDP) to figure out how well your brand is distributed across retailers and their various locations. To understand\u00a0total distribution points, you have to know about\u00a0<a class=\"x_gmail-linkColor\" title=\"Original URL: https:\/\/byzzer.tillerstaging.com\/cpg-dictionary\/all-commodity-volume-acv\/. Click or tap if you trust this link.\" href=\"https:\/\/nam02.safelinks.protection.outlook.com\/?url=https%3A%2F%2Fbyzzer.tillerstaging.com%2Fcpg-dictionary%2Fall-commodity-volume-acv%2F&amp;data=05%7C01%7Cjoshua.weatherwax%40nielseniq.com%7C19601598c0dc459b14f708da60e647fe%7C6ac7a1f45fb14153bb4f12d2020a1f7d%7C0%7C0%7C637928839532312623%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&amp;sdata=zLTcAkTLODWAWzmVaoqaoH98zFDqjoQmxtAGOCRexuw%3D&amp;reserved=0\" target=\"_blank\" rel=\"noopener noreferrer\" data-auth=\"Verified\" data-linkindex=\"3\">all commodity volume<\/a> (ACV) percentages. Your brand\u2019s TDP is simply adding the %ACV for all of your items sold. Basically, the higher your TDP number, the better your brand or product is doing.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary: TDP looks at how many stores a particular item is in and the sales of those stores to identify the reach of the item.<\/p>\n","protected":false},"author":0,"featured_media":0,"template":"","meta":{"_acf_changed":false,"footnotes":""},"glossary":[6],"class_list":["post-28","dictionary","type-dictionary","status-publish","hentry","glossary-t"],"acf":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary"}],"about":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/types\/dictionary"}],"version-history":[{"count":0,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/dictionary\/28\/revisions"}],"wp:attachment":[{"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/media?parent=28"}],"wp:term":[{"taxonomy":"glossary","embeddable":true,"href":"https:\/\/microsites.nielseniq.com\/cpg-dictionary\/wp-json\/wp\/v2\/glossary?post=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}